{"id":1296,"date":"2012-12-06T10:53:38","date_gmt":"2012-12-06T01:53:38","guid":{"rendered":"http:\/\/www.mti.co.jp\/eng\/?page_id=1296"},"modified":"2018-05-18T21:33:24","modified_gmt":"2018-05-18T12:33:24","slug":"strengths","status":"publish","type":"page","link":"https:\/\/www.mti.co.jp\/eng\/?page_id=1296","title":{"rendered":"MTI\u2019s Strengths"},"content":{"rendered":"<style scoped>\n.entry-content .business__lead{margin:33px 0 0;font-size:16px;line-height:1.75}@media screen and (min-width:768px){.entry-content .business__lead{margin:42px 0 45px}}.entry-content .strength__content{margin:60px 0 0}@media screen and (min-width:768px){.entry-content .strength__content{margin:52px 0 0}}#content .entry-content .strength__content__h{margin:0;border-top:0;text-align:center;color:#333}#content .entry-content .strength__content__h span{display:inline-block;padding:0 0 5px;border-bottom:2px solid #093;font-size:22px}@media screen and (min-width:768px){#content .entry-content .strength__content__h span{font-size:26px}}.entry-content .strength__content__illustration{display:block;overflow:hidden;width:100%;height:auto;white-space:nowrap;text-indent:100%;font-size:0}@media screen and (max-width:767px){.entry-content .strength__content__illustration{margin:15px 0 0;padding-top:31.641791%;background:url(\/eng\/wp-content\/themes\/company-child-for-mti\/img\/business\/business_illustration_s.png) center top no-repeat;background-size:cover}}@media screen and (min-width:768px){.entry-content .strength__content__illustration{margin:12px auto 0;padding-top:22.3148148%;max-width:762px;background:url(\/eng\/wp-content\/themes\/company-child-for-mti\/img\/business\/business_illustration.png) center top no-repeat;background-size:contain}}.entry-content .strength__content__detail{margin:36px 0 0}.entry-content .strength__content__detail img{max-width:100%}@media screen and (min-width:768px){.entry-content .strength__content__detail{display:-webkit-box;display:-ms-flexbox;display:flex;margin:45px 0 0;-webkit-box-pack:justify;-ms-flex-pack:justify;justify-content:space-between}}.entry-content .strength__content__detail__txt{font-size:16px}@media screen and (min-width:768px){.entry-content .strength__content__detail__txt{-webkit-box-flex:0;-ms-flex:0 1 54.6296296%;flex:0 1 54.6296296%}}.entry-content .strength__content__detail__txt dt{font-weight:700}.entry-content .strength__content__detail__txt dd{margin:11px 0;line-height:1.75}.entry-content .strength__content__detail__img{margin:0;text-align:center}@media screen and (min-width:768px){.entry-content .strength__content__detail__img{-webkit-box-flex:0;-ms-flex:0 1 42.5925926%;flex:0 1 42.5925926%}}.entry-content .strength__content__detail:nth-of-type(2) .strength__content__detail__txt{-webkit-box-ordinal-group:3;-ms-flex-order:2;order:2}\n<\/style>\n<p class=\"business__lead\">In recent years, smartphones have become familiar to all generations of people. Widely used for making everyday life rich and convenient, smartphones are now essential for our lives.<br \/>\nThe spread and evolution of smartphones are likely to change people\u2019s lives dramatically. Since our founding, we at MTI have been responding to these changes in the environment and needs and providing a range of services for mobile terminals that have been in demand around the world, reflecting the environment.<br \/>\nBy taking advantage of the achievements and expertise that we have accumulated in this way, we will continue to provide the world with valuable services.<\/p>\n<ul class=\"tabmenu3 clearfix\" style=\"margin-top:20px;\">\n<li><a href=\"\/eng\/?page_id=6\"><span>Lines of Business<\/span><\/a><\/li>\n<li class=\"crt\"><span>MTI&#8217;s Strengths<\/span><\/li>\n<\/ul>\n<div class=\"strength__content\">\n<h2 class=\"strength__content__h\"><span>Our Business Structure<\/span><\/h2>\n<p class=\"strength__content__illustration\">IT \u00d7 Continuous Revenue \u00d7 Marketing<\/p>\n<div class=\"strength__content__detail\">\n<dl class=\"strength__content__detail__txt\">\n<dt>\u3010IT\u3011<\/dt>\n<dd>We create valuable services and provide them via smartphones and tablet terminals, which are essential for people\u2019s lives.<br \/>\nWe have made lives more convenient by digitalizing information that was previously managed as analog information.<br \/>\nMoving forward, we will aim to create new values, which are not limited to alternatives to existing services, by linking between pieces of information that used to be scattered.<\/dd>\n<\/dl>\n<p class=\"strength__content__detail__img\"><img decoding=\"async\" src=\"\/eng\/wp-content\/themes\/company-child-for-mti\/img\/business\/strength_img_01.jpg\" alt=\"\"><\/p>\n<\/div>\n<div class=\"strength__content__detail\">\n<dl class=\"strength__content__detail__txt\">\n<dt>\u3010Continuous revenue\u3011<\/dt>\n<dd>In our business focused on mobile services, we have established a stable revenue base by building a continuous billing model.<br \/>\nAbove all, our nationwide sales channel (a real affiliates network) for promoting the sale of MTI\u2019s and other companies\u2019 content to customers at brick-and-mortar cellphone shops has become No.1 in terms of scale thanks to our efforts to strike deals with more cellphone shops all over Japan. It is also contributing to increasing the number of subscribers to the greatest extent while channels that are effective for attracting new subscribers are limited. It is a driver for increasing the number of MTI\u2019s paying subscribers on smartphones and for securing continuous revenues.<\/dd>\n<\/dl>\n<p class=\"strength__content__detail__img\"><img decoding=\"async\" src=\"\/eng\/wp-content\/themes\/company-child-for-mti\/img\/business\/strength_img_02.jpg\" alt=\"\"><\/p>\n<\/div>\n<div class=\"strength__content__detail\">\n<dl class=\"strength__content__detail__txt\">\n<dt>\u3010Marketing\u3011<\/dt>\n<dd>To provide valuable services that are truly needed by customers, the departments in charge of marketing, production, and development are working together to plan and develop services in an integrated manner. Their activities include comprehensive research for identifying needs and pursuit of the usability of the services. <br \/>\nIn the promotional activities aimed at making our services more widely known, we apply a variety of methods for advertising each service effectively using highly cost-efficient media, which has delivered satisfactory results.<br \/>\nWe also have bases all over Japan for delivering the latest services more quickly to more customers, as well as cellphone shops, with our sales capabilities that we have cultivated in the real affiliates network. We thereby promote measures for expanding the user base of our services.<\/dd>\n<\/dl>\n<p class=\"strength__content__detail__img\"><img decoding=\"async\" src=\"\/eng\/wp-content\/themes\/company-child-for-mti\/img\/business\/strength_img_03.jpg\" alt=\"\"><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In recent years, smartphones have become familiar to all generations of people. Widely used for making everyda [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":6,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"pages\/template-full-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-1296","page","type-page","status-publish","hentry"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.mti.co.jp\/eng\/index.php?rest_route=\/wp\/v2\/pages\/1296","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mti.co.jp\/eng\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mti.co.jp\/eng\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mti.co.jp\/eng\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mti.co.jp\/eng\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1296"}],"version-history":[{"count":0,"href":"https:\/\/www.mti.co.jp\/eng\/index.php?rest_route=\/wp\/v2\/pages\/1296\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.mti.co.jp\/eng\/index.php?rest_route=\/wp\/v2\/pages\/6"}],"wp:attachment":[{"href":"https:\/\/www.mti.co.jp\/eng\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1296"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}